When I started in e-commerce nearly 15 years ago, there was a clear demographic split between online shoppers and “traditional” shoppers, driven as much by socio-economic factors as being “tech-savvy”. Due to the almost ubiquitous nature of technology across every aspect of life, this channel divide has consistently narrowed to a point where, in my opinion, it no longer exists. The concept of multi-channel is effectively dead.
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http://www.computerweekly.com/opinion/Why-consumer-habits-must-change-retail-IT-strategies