When Google Plus first launched, millions of users flocked to the new service. Ten million in 16 days, to be exact.
But since then, the hype has started to wane—and has even soured in some circles. Mat Honan argued recently that Google “broke itself” with the new personalized search features tied to the social network.
What hasn’t changed is the enormous business potential for users of Google Plus. Both Google Plus profiles and business pages provide robust platforms for companies that want to grow their web presence and foster real conversations with prospects. The only question is, which brands will get there first?