Your online presence is a vital part of any sales strategy. But is your website the sales powerhouse it should be?
Networking goes hand in hand with running a successful business.
But many of us dread walking into a room and introducing ourselves to a bunch of strangers.
Search giants Google, Bing and Yahoo announced last summer a rare collaboration to support the use of microdata tagging to generate more relevant and more detailed search results. This offers business owners and other website publishers another opportunity to improve their search engine optimization (SEO) by making a few changes to their websites…
Email is the single most effective marketing tool for many businesses — and being blocked as anemail spammer can be their biggest headache.
Can Facebook really generate leads for B2B companies? For many that try to attract and engage fans through the networking site, there is something fundamentally awkward about the attempt….
After Denise Lones, founder of Bellingham, Wash., real estate marketing company The Lones Group, tried to stop a competitor from using trade dress similar to her trademarked zebra-theme brand, she got an up-close and unwelcome look at the dark side of the internet.
Companies are using location-based marketing in a number of ways to connect with customers. Some tend to stick with only one tool to keep things simple. Others use all of the tools to stay connected with their customers on a variety of fronts.
This week’s portfolio showcase is WH Grinnall. A leading supplier of fresh fruit and vegetables in the West Midlands, check it out at; http://www.tractusservices.co.uk/portfolio/webdesign/whgrinnall.php
There’s no better way to dissect the how-tos of branding than to dig deep into the companies everybody knows and trusts. To accomplish this,Entrepreneur teamed with The Values Institute at DGWB, a Santa Ana, Calif.-based think tank that focuses on brand relationships, on a consumer survey that explored the reasons some brands manage to stay on top….
When you’re a startup with a new product and a smallmarketing budget, it’s tough to get customers’ attention. Finding a marketing partner with an established audience that might like your product can help boost your own sales….